Photoshoot to capture FW21 quality fashion trends.
Role Associate Creative Director
Home, beauty, and accessories shoots spanning fall/winter to spring/summer.
Role Associate Creative Director
Designed collateral system for John Hancock Life Insurance using brand guidelines. Included multiple brochures with complex charts, informational graphics, and content heavy layouts. These designs ensured that a consumer could easily digest the benefits and plan information.
Role
Designer
Photoshoot for the relaunch of Marshalls branding in Fall 2021. Intended to reach a targeted demographic with elevated photography, styling, and casting.
Role Associate Creative Director
From logo creation, print materials, direct mails to web design, this project was a true omni-channel campaign to educate consumers on Indiana State’s 529 college savings program, CollegeChoice529. This set of designed elements helped consumers understand the benefits and questions regarding 529s in general, with the goal to enroll into the specific plan.
Role
Art Director
Assets developed for different seasonal campaigns, working with prop stylists and photographers.
Role
Creative Director
Photoshoot with minimal propping and boots focus for the Autumn Winter season. Omni-channel campaign with digital and print components. The objective was to envision a cohesive look and feel for boot selling season across different accounts and mediums to all tie back to the Clarks brand.
Role
Creative Director
Designed collateral for different properties around the country for Beacon Companies. Brochures stated property facts, floor plans and amenities.
Role
Designer
Video and photography content created to support clarksusa.com and wholesale account sites. Assets were used on product description pages to showcase the product on foot, as well as a how-to-wear component to boost conversion of styles.
The styles with these assets showed a direct lift in engagement and conversion onsite.
Role
Creative Director
Destination: Comfort
Holiday campaign photoshoot to engage consumers to shop and buy gifts for their loved ones. These assets were used in-stores, online, email, and direct mail to entice consumers to shop with Clarks.
Role
Creative Director
Content created specifically for paid social to drive traffic and conversion to clarksusa.com. We saw a direct lift in conversion - approximately $500k - in total revenue from these ads.
Role
Creative Director
Based off global brand created creative, developed content for digital use to showcase technology construction of one of Clarks’ best selling product. Paid social ads were also created to drive business to clarksusa.com site.
Role
Art Director
Photoshoot for the iconic Clarks Originals brand to help supplement the lifestyle campaign for the season.
Role
Art Director
